Weight Loss Counseling Directed at Neurobehavioral Processes
Research                       at Rush                       University                       medical Center in Chicago, Illinois,                       indicates that counseling should be based on                       neurobehavioral processes or "ways                          in which the brain controls eating behaviors in                         response to cues in the environment."                       Because traditional weight loss methods emphasize                       healthy personal choices and willpower, counseling                       directed at neurobehavioral processes is a                       different approach to weight loss.
                      
There                        are three behavioral processes commonly associated                       with eating too much and being overweight. These                       are "food reward," "inhibitory control," and "time                       discounting." Food reward includes the pleasure we                       receive from the food we eat and the drive we have                       to eat the food we like. Inhibitory control                       pertains to our ability to regulate our food                       intake. And "time discounting," in a nutshell, is                       our tendency to seek instant rather than delayed                       gratification. We would much rather eat high                       calorie food today than engage in healthy habits                       that will likely benefit us later in life.
                      
According                        to the research, to attack the food reward                       impulse, high-fat foods should be removed from the                       overweight person's environment, and the                       overweight person should use shopping lists when                       buying food in the grocery store. To improve                       inhibitory control, the overweight person should                       avoid buffets, and restaurants. And to overcome                       the tendency to discount time, the overweight                       person should focus on reaching short-term goals                       that will lead to weight loss, rather than                       concentrating on long-term weight loss success.                       For example, the person can endeavor to eat a                       "healthy dinner on three nights a week."
                      
Perhaps, the 5A counseling model, which has been shown to improve counseling, could be used to focus on the three important neurobehavioral processes, and greatly enhance the success rate of weight loss programs. Using the 5A process, a physician would Assess, for example, the risks associated with an overweight individual’s behavior, Advise the individual to modify certain behaviors in support of weight loss, Agree to and help to put goals in place, Assist in determining what barriers exist, and getting needed support, and Arrange for ongoing follow-up activities.
Since it has proven to be effective, the use of the 5A counseling method with a focus on the neurobehavioral processes that play a role in how we eat may offer an avenue to successful weight loss. This would benefit both the patient and the weight loss practitioner.
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