Thursday, October 18, 2007

Two Items Surgical Weight Loss or Bariatric Centers Should Consider in Their Marketing Strategy

Because of the estimates that approximately two thirds of Americans are overweight, studies associated with weight loss abound. And as experts look at bariatric surgery, they are learning more about how to improve the outcomes of the surgery, and about how having the surgery can improve the quality of the patient’s life.

We think that centers performing bariatric surgery can use bariatric study results to better market their bariatric surgical procedures. Bariatric centers should be encouraged to establish pre-op programs that help bariatric surgical patients lose weight prior to the operation. These weight loss pre-op programs can enable a surgical patient to shorten his or her hospital stay. This was shown to be the case in a study recently reported on by Reuters. The study was done at Geisinger Medical Center in Danville, Pennsylvania between 2002 and 2006.

Another item that could be useful in a bariatric center’s marketing program concerns the benefits of the surgery to Medicaid patients. An article in Medical News Today revealed that when an obese Medicaid recipient was given gastric bypass surgery, that recipient was more likely to return to work, compared to an obese Medicaid recipient who did not have the surgery.

If the surgery can enable Medicaid patients to return to work, of course the surgery can enable those obese persons not on Medicaid to return to work. Bariatric centers should emphasize this benefit in their marketing materials. This emphasis might encourage employers and insurance companies to be more inclined to help obese workers get bariatric surgery. And this could broaden the market for bariatric surgery.

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Tuesday, October 2, 2007

The Bariatric or Weight Loss Industry Market

Many experts indicate that two thirds of Americans are overweight. And a third of Americans are obese. Persons who are obese have higher incidences of cancer, heart disease, high blood pressure, and other health issues. The American government has declared obesity to be an illness. And under certain circumstances, the government will pay for weight loss surgery. These two occurrences should motivate the bariatric or weight loss industry to continue to seek out ways to help those who are overweight lose weight.

As Americans and others around the world continue to gain weight, we believe that the market for non-surgical and surgical weight loss services will continue to grow. And we believe that by establishing and adhering to an appropriate strategy, an organization providing weight loss services can position itself to take advantage of the bariatric or weight loss market. We will be talking about this in the future, among many other things.

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