Friday, March 28, 2008

Marketing Belly-Fat Diet and Exercise Programs

Weight loss centers should emphasize the benefits of maintaining a healthy waistline. A study, authored by Rachel Whitmer of Kaiser Permanente and reported on at, shows that high belly fat in a normal weight person can increase the person's chances of getting dementia by 89 percent. And the likelihood of dementia is even higher for a person with high belly fat who is also overweight or obese.

Weight loss centers should institute diet and exercise programs that target belly fat. The centers should then market these programs. The number of dementia cases is expected to increase as Baby Boomers age. Therefore, since Baby Boomers make up a large segment of the population, the associated social and economic problems could be enormous. Hence, establishing and marketing effective belly-fat shrinking programs could be a service line worth considering by weight loss centers.


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