Manipulation of a Protein May Allow Leaner People to Eat More Than Normal

By crossing one set of mice with another set, a report by scientists in Ohio indicates that researchers produced hybrid mice that were leaner than other mice. The leaner mice, at the same time, could eat 30 percent more than other mice. The leaner mice were deficient in the protein kinase C beta (PKCB).

Although it will be some time before the study results can be used for human obesity treatment, the possible protein manipulation is worth noting. Indeed, it would be a good strategic move for a bariatric or weight loss center to try to become involved in this study and studies like this.

Partnering with organizations that may produce important obesity related technology could enhance a bariatric center's prestige. Employing effective technology could also give the bariatric and weight loss center a competitive edge.
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Tags: bariatric center, strategic management, marketing, weight loss center